Ram Trucks and Kaulig Racing have formally announced a new NASCAR reality series set to debut on Fox. The eight-episode series, RAM Race for the Seat, is produced by Dana White and Thrill One Productions, featuring 15 drivers competing for a full-time NASCAR Craftsman Truck Series seat with Kaulig Racing. Beginning in 2026, Kaulig Racing and Ram will field five trucks, marking the team’s first season competing in the Craftsman Truck Series. Ram CEO Tim Kuniskis said the series is designed to leverage innovative creative expertise to attract new and lapsed fans to NASCAR through a multi-year partnership.
Kaulig Racing
Ram Confirms Race Car Driver Reality Show With Dana White to Boost New NASCAR Program
January 9, 2026
Source: Sports Business Journal